Client: Mayfield Robotics (Bosch)
Kuri, The Adorable Home Robot
2017
Mayfield Robotics, a startup financed and owned by Bosch, developed Kuri, the world's most adorable home robot. Launched at CES 2017, Kuri earned global acclaim, alongside best in show awards and nominations from Engaget, Wired, and PC Magazine.
First a consultant, and then as Mayfield's first VP of Marketing, this project included building and leading the first marketing team, go-to-market planning and the company's wildly successful CES launch, communications strategy, copywriting, photography & videography, and creative direction, including internal designers and agencies.
VP Marketing | Creative Direction | Go to Market