About
OPTIMIST.
STORYTELLER.
Over the past two decades, I’ve built and led marketing teams for advanced startups and brands that span the leading edges of robotics, artificial intelligence, climate science, wearables, health technologies, and premium consumer hardware.
If you’re a stealth or early-stage startup wondering how to effectively and efficiently develop your marketing strategy and brand, you’re in the right place, and I’d love to talk.
Skills and Expertise
HELPFUL.
FAST.
Marketing, Brand, and Comms Strategy
Support for your team in planning, structure, goal alignment, and marketing roadmaps that create enduring strategic advantages for your brand and its future.
Brand Identity & Positioning
Not just who are you, but why are you? What principles will help you stay true to that vision? Where will you compete, and how will you position your brand to win?
Customer Experience Design
Your best customers don’t know you exist yet. From segmentation and journey mapping to channel strategy and community, our go-to-market expertise can help bring your brand to the right first customers in the best ways.
Demo Development
A compelling, flawless demo is essential for every part of growth: fundraising, closing new hires, earned media, and sales. We can help design and script a product or experience demo that’s methodical, magical, and bulletproof.
Digital & Content
From content strategy to digital platform selection, we can help you understand and implement the best suite of digital marketing systems to suit your startup’s needs, now and in the future.
Market Research and Data
From surveys to research to synthesis, we can help you boost data-driven confidence in the marketing decisions you’re making, even when data seems scarce.
AWARDS & NOMINATIONS
EVIDENCE.
CES BEST IN SHOW
2017 | ENGADGET
CES BEST IN SHOW
2017 | PC MAGAZINE
CES BEST IN SHOW
2017 | WIRED
TESTIMONIALS
TRUSTED.
PROVEN.
“Working with Chris Matthews and implementing the marketing strategies from his book was a game-changing experience. The book served as our playbook, while Chris served as our coach. By providing a clear path through the ever-uncertain journey of startup life, particularly around product market fit and go-to-market strategy, the book helped provide a sense of plan that let us focus on execution. If you're navigating the startup world, I can't recommend his work highly enough.”
— Co-Founder, BeStoried.ai
“Chris helped me not only improve our demo, but reorient my own thinking about how to talk about the product to users, investors, press, and others. It was such a helpful deep-dive that I'll be using what I've learned at every company I work at from now on.”
— COO, Reviewable.io
